Graduating!

Hello World (I may change this - starting to aggravate even me!),

Well I almost forgot this week too! Thankfully one of my classmates sent me something that reminded me to blog.

Over the last week I have been working on my first project for this class that has us compare two brands and determine which one has a better social media presence. I choose Chipotle and Moe's. I originally thought it would be no competition based on my own prejudice against Moe's, but I found that they are really doing a lot from a social media marketing standpoint. They are on every site, and really have a strong following. Chipotle seems to have a lot more followers, etc, but Moes' customers seem to really have a strong passion for the brand. I reviewed the sentiment analysis for both, and found that very shocking. So maybe I will be proven wrong and end up writing a paper about how great Moe's is! I will definitely let the facts speak for themselves. However, as a financial analyst I struggle with finding quantitative data that clearly suggests a winner. I mean I can use the number of followers, and the sentiment analysis will be useful. But I will have to do a lot more research to determine what levels (Followers, retweets, etc.) are considered favorable for a company of their size. It seems that this project will be more subjective than anything else. We will see - I definitely have a lot more research to do on the subject.

We had our commencement ceremony this weekend, and can I just say that UGA used a lot of social media to toot about how many graduates they have etc! I mean every day there was another mention in my newsfeed, which I believe is a great way to get folks interested in going to college. I definitely feel victim to that SM and reposted on FB.

I am glad to see that someone responded to my blog! Yay! And in response, I completely understand your sentiments on marketers trying to get you to mention them on your birthday in social media. That is really sneaky, but hey I love free stuff so I guess that is another way they would definitely reach me or get me to mention them on social media (SM). I think that is very clever of them! And I was thinking a couple of weeks ago that I was untouchable by marketers to get me to mention them, but free stuff works all of the time!!

Well that is all I have for today - until next week! Goodbye!