Hello WORLD!
So I have never blogged before, nor have I ever read anyone else's blog, so this will be interesting. The purpose of this blog is to discuss social media marketing for my final class for my MBA at UGA! Each week I am required to write at least one post about social media marketing. Since I am not a marketer, the first thing I did was go to Google, and type in "social media marketing" to figure out what it is all about. The reason I don't know what social media marketing is, is because this post is due before I have had my first class! I am a finance person - not a marketer, so this is all new and exciting to me!
Definition - Social Media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Okay!, so now I understand what social media marketing is from the definition above I can now have an intelligent discussion about it (hopefully someone reads my blog - ha!).
The things that typically get me to visit a website are things I see on TV or sites I hear people discussing. So that doesn't seem too challenging! However, in my opinion the complicated part for marketers is getting me to mention the content on social media platforms like Facebook, etc. Unless I am moved by the content I normally don't post about it. So it will be interesting to understand what tools marketers use to get people (like me) to mention content on social media sites. My initial take would be that they use things like comedy, drama and controversial topics to get people to share their content to their social network. I think a good marketing campaign should easily accomplish this, but I am sure it is a lot more complicated than this...so I am looking forward to my first class to learn about social media marketing.
I plan on fulfilling my class requirement on this blog, however, I certainly plan on making it entertaining as well - so get ready! My goal is to blog at least 2-3 times a week (don't hold me to that, but I will definitely try!), so until then Ciao!
